“This is not just a magazine.”
“This is a shining beacon of hope…”
Watch this scene from the Devil Wears Prada.
Watch Andi's (Anne Hathaway) face at 1:17 seconds in. Watch where she changes her whole outlook on something she's disdained as Stanley Tucci proceeds into his "This is not just a magazine. This is a shining beacon of hope..." speech.
That's what we're looking to uncover. The root of it all that could help you make better sense of why you feel as strongly about something as you do, coupled with the spark that can help someone else change the way they see it as well.